/ Platform Intelligence
Strategy that traces every click to revenue.
Analysis grounded in campaign data. Each piece ends with a decision you can test against your own numbers next week.
— Featured Article
Why ad frequency kills conversion before reach does.
Most campaigns exhaust their audience before exhausting their budget. Here is the frequency threshold data — by platform — that predicts drop-off before it hits your ROAS.
Recent Analysis
Every article, a testable framework.
Paid Social
Platform Mechanics
Creative Testing
The bid strategy that cut CPL by 34%.
What the feed algorithm actually ranks.
Three creative variables that predict conversion.
A breakdown of cost-cap versus target-cost bidding across three B2B campaigns, with the decision rule that determined which to use.
Not a guess — a test run across 11 accounts over 90 days, mapping signal weight to measurable reach outcomes for mid-market spend levels.
Hook length, CTA placement, and motion density — the variables with statistically significant lift across 40 split tests in the last two quarters.